Why Marketers Shouldn't Rely Solely On Numbers [Infographic]

Today’s marketers plumb the depths of Big Data with advanced analytical tools and seek to measure return on investment on every campaign. But amid all the math, marketers shouldn't mistake the algorithm for the person. Great marketers work hard to build an emotional bond with the customers they are targeting by creating memorable messages and indelible images. Their marketing pops and dazzles, like magic.